Designer
I’m a
&
Strategist
interested in animation, branding, social media, and creative that converts.
SPECIALITIES
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My design approach begins with a dedication to formulating comprehensive strategies that transcend channels. With an analytical understanding, I uncover invaluable market insights, evaluate competitive landscapes, and stay up to date with industry trends. This strategic foundation empowers me to meticulously assess performance, facilitating precise, data-driven choices that enhance marketing objectives.
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I specialize in creating a seamless visual identity, encompassing color palettes, typography, and design motifs. I've collaborated with clients who had minimal branding guidelines, helping them develop a cohesive system that harmonizes their online, social, print, and digital presence. Moreover, I've managed the intricate nuances of meticulous branding, ensuring adherence to established guidelines across all materials.
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I excel in crafting social media graphics tailored for engagement across diverse platforms. From captivating motion graphics to compelling static images, I create visual content that resonates with target audiences. Additionally, my proficiency extends to paid social media campaigns on platforms like Meta, TikTok, Instagram, and LinkedIn, ensuring a strategic approach to maximizing brand visibility and impact.
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I specialize in crafting captivating motion graphics for videos, presentations, and digital advertising. With expertise spanning both long and short format animations, I seamlessly blend visual elements to infuse a dynamic layer of storytelling.
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I specialize in crafting various print materials, including brochures, flyers, and calendars. Moreover, I have a passion for creating distinctive product packaging that not only stands out on shelves but also embodies the essence of the brand. Whether it's designing poly bags, paperboard boxes, bottles, or other packaging forms, I ensure that each element reflects the brand's identity and resonates with the audience.
ABOUT
I was born in Philadelphia, raised in Northern California, and then attended Pratt Institute in Brooklyn, New York, where I received a BFA in Communication Design with an emphasis in Graphic Design. I have a passion for incorporating motion into my designs, working on multifaceted branding and visual identities, developing marketing concepts, and obsessing over typesettings. While I've enjoyed living in various locations, I've now settled in San Diego, where I reside with my partner and our adorable puppy, Roo.
CONTACT
jfitzwinge@gmail.com