F T X
For FTX's paid social media initiatives, I worked on multiple creative campaigns while effectively managing a team of talented designers. From extensive research and strategic planning to rapid creative development, our process was designed for success. We embraced the challenge of generating massive amounts of high-quality creative within tight timelines, constantly testing variations and leveraging insights to elevate subsequent rounds.
Steph Curry's FTX Paid Social Campaign
During a productive creative sprint with FTX, I led a team of designers, optimizing approval times and enabling real-time testing, tracking, and refinement of creative. Our focused approach resulted in highly targeted lookalike audiences and the development of the standout Steph Curry creative (shown on the left). The outcomes were astounding: +667% first trade downloads, -37% cost to acquire, +61% click-through rates, and +121% app downloads.
