The Growlers

Music by The Growlers // Song "I'll Be Around" // Album "City Club" // Animation, Art Direction and Editing by Josie Fitzwinge 

As a passionate music enthusiast, I embarked on a project inspired by The Growlers' album, "City Club." My research into the album revealed the band's desire for it to be carefree and perfect for a night out, as well as the significant influence of the album's producer, Julian Casablancas. With these concepts in mind, I sought an external influence to shape the video's look and feel while building a narrative around a night out.

Drawing from my collection of 1940s-1960s Life magazines, I sourced imagery with a gritty texture that aligned with The Growlers' "beach goth" genre. Carefully selecting specific images, color schemes, and text, I constructed the storyboards and began animating the video.

As an artist, I have great admiration for musical artists and aimed to create a unique visual experience for listeners to accompany the song "I'll Be Around" by The Growlers. Through this project, I showcase my ability to draw inspiration from external sources, effectively incorporate them into a cohesive narrative, and create an immersive visual experience.

The Process


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